Loyalty programs live or die by how compelling their rewards feel relative to what they cost to deliver. Most brands can only fund 1–5% of customer spend toward rewards, which isn’t always enough to create the “wow” factor members expect. Instead of simply increasing that funding rate and squeezing margins, the approach focuses on stretching every reward dollar by emphasizing rewards with high perceived value and lower underlying cost.

A powerful way to do that is to bring in partner-funded rewards. By teaming up with complementary, non‑competitive brands that want access to your members, you can add richer, more varied rewards without carrying the full burden of the cost. The key is making it a win for all sides: members get genuinely valuable offers, partners acquire new customers efficiently, and your franchise system maintains a healthy ROI.  

If you want to learn more on identifying the right partners, aligning on audience and economics, and executing the program cleanly, click the link below to read the full article here.

Joni Ekovich, Chief Marketing Officer 
jonie@points4purpose.com
Points4Purpose